Ketchum Magazine Spring 2018
APRIL 2018 – PROJECT ROLE
Provided art direction and graphic design; delivered printed magazines for University constituents
PHOTOGRAPHY – Matt Breneman
Challenge
Marshall B. Ketchum University needed a marketing piece that provided a high-level overview of the University’s academics and culture.
My Approach
The viewbook highlighted the programs available, faculty and clinical education, as well as student life. The piece could be used by multiple departments to serve a wide audience range, including prospective students, donors, and patients. I provided creative direction during photoshoots to portray the sense of community that is cultivated on campus, along with an informational, yet conversational tone of voice in the copywriting.
